Jim Janicki shares his expertise on senior living to help you make the best choices for yourself or your loved one.

Jim Janicki is Vice President of Marketing and Jim Janicki-headshotCommunications for Hillcrest Health Services. He is responsible for marketing, advertising, public relations, market research, admissions and business development for all Hillcrest service lines.

Prior to joining Hillcrest, Mr. Janicki served as Executive Director of Marketing for Riverside Health System in Newport News, Virginia, a $950-million, physician-led not-for-profit organization that served over 5,000 older adults every day.

In the past, Mr. Janicki worked as a Senior Account Manager and national consultant for SB&A in Richmond, Virginia. In that role, he helped clients in Virginia, North Carolina, South Carolina, Georgia, Louisiana, Texas, Delaware, Connecticut, Illinois, Nevada and Oregon build new CCRCs and Active Adult Communities, as well as reposition failing CCRCs for successful turnarounds.

Mr. Janicki is a native of Buffalo, New York, where he served as Director of Marketing and Communications for ElderWood Senior Care for six years and as an Account Executive with ad agency Eric Mower and Associates for five years. He is a BA graduate of SUNY Geneseo, near Rochester, NY, and he is an accredited public relations professional (APR) through PRSA.